I think a lot of people are under the assumption that all you have to do is work your butt off for one day or a few days, and that's it. You advertised in all the right places. You write a few blogs and articles. Hey, you even signed up for a Twitter and Facebook account! Marketing your website online, simply doesn't work like this. It's not a one-time thing or a one-week thing. You have to remember that there are thousands possibly millions of other people in the same position as you, with possibly the same keywords, same industry, and they also market online. Think of it as a garden. You can plant the seeds, cover them with the best soil, and feed them with the best nutrients and water. But, if you don't keep up with those seeds, they will never develop!

This is why we always tell clients there are three letters you need to remember when it comes to Internet Marketing - rather you doing it yourself or someone else doing it for you.

C: Consistency
E: Efficiency
P: Patience!

Consistency: You can't just buy $10 worth of advertising materials this month and $500 next month and expect to get the same results. Maybe $400 / $500. But, in order to get the best results every month, chances are you are going to have to be consistent in not only what you spend, but what tactics you are using!

Efficiency: Ask anyone! Internet Marketing is a constant job. You never can stop advertising or marketing your website. The second YOU stop marketing your site, someone will swoop right in and take your place. This means you will have lost placement in the engines, which is ultimately a very important thing because it's how you are viewed by consumers. Fair? Well, not really. But, again, the first 1-3 pages are considered the creme de la creme when it comes to searches on places like Google. Consumers TRUST those three pages. How many people really go past page three? Not many! Efficiency is also one of the main reasons you hire your marketing OUT to someone like Kristi Ambrose Marketing & Content Solutions.

A company like us, does everything you would do (and so much more), but they keep up with it. While you might get sick and need to take a few days off - we have employees that can do the work for you. Wouldn't it be nice to be assured that someone else is cheering you on and working to keep your site at the top of the search engines?!?

Patience: None of us like waiting, but most marketing tactics do take time. I'm not talking 3 months, I'm talking a few days to a few weeks. For something like Social Media you would most likely see results ASAP. For article marketing, this takes a little longer for distribution and acceptance, so this usually takes about 2 weeks.

If you consider these three aspects of Internet Marketing you will have much better results, and we know what that means - sales, customers, and success!